Diesel a décidé de ne pas passer inaperçu cet automne avec sa campagne haut en couleur et pleine d’humour, ainsi qu’avec sa nouvelle  ligne appelée “Flash for Fun” qui est une gamme de produits fluorescents. Ces articles sont dotés d’une double personnalité, apparemment discrète tout au long de la journée, ils brillent dans le noir, révélant des messages secrets et des modèles, une fois la nuit tombée. So Cool !

Diesel decided not to go unnoticed in the fall campaign with its colorful and humorous, and with its new line called “Flash for Fun”… Diesel’s denim, tees, sneakers and even intimates show their double personality in the new collection Flash For Fun – Glow-in-the-dark jeans and T-shirts together with fluorescent trainers and underwear are the must-haves for next Fall-Winter 09 season. The collection, developed by Diesel Creative Team headed by Creative Director Wilbert Das, has been conceived for those who play hard day & night, 24 hours non-stop, without taking the time to change in between. Instead, their clothes change for them, bringing a chameleon culture to fashion. A special fluorescent coating, devised to be glaring under UV lights, is layered on denim and cotton. Through this treatment, FFF pieces are discreet during the day and reveal extremely bright details and stitches at night. On denim, hidden graphics are revealed under black lights. For boys: on the slim fit denim worn during the day, an Oriental dragon comes to glowing life on the back pockets when the sun goes down. Girls wear skinny low-waisted jeans, either printed with disco ball’s mini mirrors creating a dégradé effect or with earphones in a trompe l’oeil. Graphics are visible when exposed to darkness thanks to UV lights. Stitches and back patches appear on denim only at late night together with the distinctive Diesel pocket stripe, presented in a dedicated acid colour version. When the night is on fire, T-shirts and tank tops reveal the nocturnal “alter egos” of clubbers’ day looks with irreverent slogans that gleam against the dark backdrop of the club. Messages on dark denim trainers move to the rhythm of the dancefloor while vibrant colourful intimate unveils itself from underneath.