Swatch and Tobias Rehberger build a bridge between art and design with the “24 Stops” trail – and prove that borders are often in the mind. Since June 12 2016, art walks its talk via a new pedestrian route connecting Basel’s Fondation Beyeler in Switzerland with the Vitra Campus in Weil am Rhein, Germany, presented by Swatch. Mapping out the five-kilometer cross-border walking trail are 24 sculptural objects by the internationally known German artist, Tobias Rehberger. Each one of the colorful“waymarkers” complements its essential navigational duty with food for thought on the interplay of form and function. This is another spectacular milestone in the long Swatch track-record of facilitating art without borders, from art in the streets to art on wrists all over the world. An open mind is the only passport required by individuals of all ages to share in this unique encounter between art, design and nature. Swatch has always been an active art lover and as presenting partner of “24 Stops” was proud to offer a watch and special packaging as a canvas for Tobias Rehberger’s creativity. The result, Cuckoolus, has two hands of the same size, leaving the wearer to contemplate which of the two possible times of day is most likely. This playfully mirrors the theme of the borderless cross-border walk with the notion that it’s realistic to have the upper hand on time. The Swatch Art Special comes in a limited edition of 4,962 pieces, one for each meter of the path’s length. Special packaging adds to the watch’s “cuckoo” status by emitting its name-sake’s song on opening. It will go on sale exclusively at the temporary 25th stop on the trail – a former customs house disguised as a pile of logs and called the “Cuckoolus Nest” until 22 June 2016. After this it will fly the nest and head for the Swatch international retail network.
SwatchTobias RehbergerSwatch Cuckoolus by Tobias Rehberger x 24 Stops project
By viacomit, in Style. Tuesday June 14th, 2016
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