Where does time go to? According to the new Swatch POP Collection, a zillion different destinations. These eye-catching watches have pop-out heads with a mind of their own. One minute they’re ticking along on your wrist. The next they have hooked up with a cute pearl necklace, or attached themselves to your yoga mat in search of a Zen moment. The heart and soul of the new Swatch POP Collection comprises nine watches in designs guaranteed to let the imagination run wild. Three stunning black and white pieces – POPdancing, POPmoving and POPlooking – salute graphical purity. They are joined by a trio of colored creations – POPalicious, POPiness and POPpingpop – with confetti replacing digits to offer some alternative eye candy. Adding extra fizz to the family are POPover, POPtastic and POPthusiasm. Neon meets pop art and makes a splash as these extrovert timepieces pimp it up and pump it up. Every watch comes with a special clip to attach it to wherever the wearer’s imagination takes it. Since Swatch knows these watches are destined to go places, there is a POP accessories range embracing colored neck chains, a metal pocket chain and a table-clock stand. Matching wall watches complete the line-up – just pop it up!