In late April, we announced the launch of the online platform The Envision Series by Ray-Ban. After deliberation of the jury, it’s the Amelie’s dream has chosen to realize. Its environmental project and turned to the other conquered the jury. Amelia dreamed of a “big beach cleaning and thank all the volunteers by inviting them to a free concert in the open sea.” Thus on July 9, in Marseille, a day of waste collection was organized in association with the Surfrider Foundation Europe. Ray-Ban offered in thanks to all the volunteers, a unique concert on a boat with Concrete Knives, followed by a party with the Radio Nova team. A great operation in perfect adequacy with the brand DNA.
contestRay-BanThe Envision Series by Ray-Ban – Reveal
By viacomit, in Advertising. Friday September 27th, 2013
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