The production Passion Paris studio presents the new Ray-Ban TV ad directed by graphic designers and filmmakers Matthew Bessudo aka McBess and Simon Landrein aka Simon. This new ad produced by Passion Paris and directed by duo McBess & Simon features an office worker who took the leap and finds his real « I »behind the new Ray-Ban Round. The directors bring a dose of impertinence and rock spirit that characterize this new campaign signed “Never Hide” by Ray-Ban. Check out below.