Superbe recherche d’identité visuelle et stylistique les  deux nouveaux spots réalisés par Stardust et l’agence de publicité Dailey pour la marque Wonka et les sucreries “Nerds” et “Sweetarts”. Les spot ont été dirigé par Neil Tsai qui avait déjà dirigé le superbe spot pour Fuel TV intitulé “Cardboard Robot“.

Great search for identity and visual style of the two new spots from Stardust and LA ad agency Dailey for Wonka-brand candies “Nerds” and “Sweetarts”. The spots was directed by Neil Tsai who had already directed the superb spot for Fuel TV called “Cardboard Robot“.

“Ultimately, we’re telling the WONKA® brand story through the attributes of the WONKA® candies themselves – which is a challenge when each candy needs to have its own visual identity. Stardust’s strength lies in the breadth of their stylistic repertoire. Which is not to say that these styles are rehearsed. Rather, that their exploration of color and form is so in depth, that they can create a range of looks that hold together. As this campaign evolves, Stardust’s range will become more and more apparent.” Dailey creative director Richard Bronshvag

WONKA® “Feed Your Imagination: NERDS®”

WONKA® “Feed Your Imagination: SWEETARTS®”