This year’s G-Star RAW celebrates the 20th anniversary of its iconic jeans, Elwood 5620 with a dedicated campaign, shot by Ellen Von Unwerth. To reinforce this campaign, G-Star RAW launches a TV ad (directed by Ellen Von Unwerth) with the title “Killjoy” by N.E.R.D. This new campaign highlights the icon jeans and puts forward the functionality of this model tailored to the body in motion. Check out below.