Shell a fait appel à JWT Londre par ça campagne  “Get the most out of every drop“. Lancé dans de nombreux pays en Europe et en Asie, cette campagne vise à démontrer les avantages du nouveau carburant de Shell. La réalisation des spots a été confié au studio new-yorkais, Stardust. Magnifique réalisation…

The campaign for Shell from JWT London named “Get the most out of every drop,” has launched within many countries in Europe and Asia, aimed at demonstrating the benefits of Shell’s new Fuel Save products. Key to campaign efforts within each country are a set of artistic, regionally customized broadcast spots created by Stardust‘s New York studio in concert with JWT London’s creative team.

“With the benefit of hindsight I don’t believe we could have selected a better production company with which to realise our vision of Shells ‘make the most of every drop’ campaign,” says Jaspar Shelbourne, JWT London’s global creative director, in our complete news release below. “Stardust are a hugely professional outfit who can draw on an amazing breadth of in house talent. I enjoyed every minute of collaborating with them and look forward to working with them again.”