Le studio new-yorkais Tronic a réalisé pour AXA assurances ce superbe film d’animation. Le spot met en lumière l’évolution de l’humanité en mettant en scène un « homme origami » se transformant en quelques-unes des inventions les plus importantes de l’histoire avec un point d’interrogation final qui nous dit que l’avenir est incertain mais que AXA dans tout les changements.
For French Insurance company AXA, Tronic conceived, directed and animated this spot to address the desire to remain relevant in a constantly advancing world. The spot highlights the rapid evolution of mankind by showcasing an origami man transforming himself into some of the most important inventions throughout history. Ending with a question mark and a resolve on the AXA logo, the spot informs the public that the future is uncertain but AXA is present now and through any changes to come.
