Shell a fait appel à JWT Londre par ça campagne  « Get the most out of every drop« . Lancé dans de nombreux pays en Europe et en Asie, cette campagne vise à démontrer les avantages du nouveau carburant de Shell. La réalisation des spots a été confié au studio new-yorkais, Stardust. Magnifique réalisation…

The campaign for Shell from JWT London named « Get the most out of every drop, » has launched within many countries in Europe and Asia, aimed at demonstrating the benefits of Shell’s new Fuel Save products. Key to campaign efforts within each country are a set of artistic, regionally customized broadcast spots created by Stardust‘s New York studio in concert with JWT London’s creative team.

« With the benefit of hindsight I don’t believe we could have selected a better production company with which to realise our vision of Shells ‘make the most of every drop’ campaign, » says Jaspar Shelbourne, JWT London’s global creative director, in our complete news release below. « Stardust are a hugely professional outfit who can draw on an amazing breadth of in house talent. I enjoyed every minute of collaborating with them and look forward to working with them again. »