Amazon veut ravir quelques parts de marché à iTunes, qui domine toujours le monde de la musique numérique avec 70% des ventes avec la campagne qu’elle va faire en partenariat avec Pepsi. L’attaque sera faite lors du prochain Super Bowl en offrant pour 1 milliard de dollars en produits dans le magasin en ligne au cours de la prochaine année. La campagne Pepsi Stuff d’Amazon et de Pepsi offrira en cadeaux entre autre, des MP3, mais aussi des CD, des vidéos et des appareils électroniques. Et pour booster cette campagne Pepsi et Amazon ont recruté le chanteur Justin Timberlake pour faire la promo.
Press Release Source: Pepsi-Cola Company
Justin Timberlake to Star in Pepsi Stuff Super Bowl Commercial
Emmy and Grammy Award-Winning Artist to Launch Pepsi’s Biggest Promotion Ever
PURCHASE, N.Y., Jan. 14 /PRNewswire-FirstCall/ — Justin Timberlake, the multi-platinum recording artist, brings his star power to the Super Bowl in a Pepsi Stuff commercial. Justin inspires a « Magnetic Attraction » in a stunt- filled commercial showing how every sip of Pepsi gets you closer to the music and « stuff » you want.
Justin does a number of wild stunts that have him flying high and rolling low as he narrowly escapes disaster at every turn in the « Magnetic Attraction » spot. Directed by Craig Gillespie (director of the feature film « Lars and the Real Girl ») and created by BBDO NY, the commercial demonstrates how Pepsi Stuff brings people closer to music, merchandise, apparel and more.
« Justin Timberlake is one of the biggest stars in the world, what better way to launch our biggest promotion ever than with him on the Super Bowl, » said Cie Nicholson, SVP and chief marketing officer, Pepsi-Cola North America.
Beginning February 1, consumers purchasing Pepsi products can « bank » their points on PepsiStuff.com and redeem them for prizes including DRM-free MP3 music downloads, electronics and apparel. Participants can also enter a daily sweepstakes for the chance to win trips to events like the Super Bowl, the MLB All-Star game and the Daytona 500, as well as for cash and many other big prizes. Consumers may sign up now to be reminded when the promotion begins at http://www.pepsistuff.com
Pepsi has a long history in music and has featured the biggest recording artists and a diverse range of chart-topping music in marketing campaigns. Recent campaigns have featured superstars Kanye West, Mariah Carey, Mary J. Blige, Gwen Stefani and P. Diddy.