adidas presents its collaboration with performance artist Marina Abramović, unveiling an original, short video celebrating the brand’s partnership and support of the 2014 FIFA World Cup in Brazil. The three-minute film captures the first ever re-staging of Abramović’s iconic 1970s performance “Work Relation”—which focuses on commitment, teamwork and the strength found in togetherness—reimagined through the lens of the 2014 FIFA World Cup.
adidas x Marina Abramovic “Work Relation 2014”
By viacomit, in Photography/Art, Style. Thursday July 10th, 2014
>