To celebrate the launch of The Sub, its brand new, sleek, futuristic draft dispenser, Heineken is celebrating in a private loft located in the heart of Paris : the #Subroom. The place is 325 square meter big, is spread over three floors and also has an outdoor terrace and a garden! Last but not least, it also features a rendition of this famous walk-in fridge, which we can’t wait to see!