The young rapper Joey Bada $ $, from Brooklyn, was appointed creative director of American streetwear brand Ecko Unltd. At 18, the talent of the hip hop scene is one of the rising rap U.S. This appointment has become obvious. After a first collaboration on the musical project ECKO UNLTD, UNDERGROUND AIRPLAY, where Joey had signed a mixtape, Marc Ecko is proud to entrust the Ecko Unltd creative direction, “Joey excites me in this way he soak up the universe brand and reinterpret fairly. ”