This is the story of three childhood friends who have a common goal, changing fashion. From Paris region, they grow up in a world strongly influenced by urban culture, from art to music passing by fashion and style icons. These integral parts of their lives encouraged them to naturally bring a personal touch to the urban landscape. Thus was born Simple Idea … They return this month with a new collection inspired by urban codes. A blend of casual style and graphic codes quite pronounced inspired graffiti style and street arts. You can buy items of the brand new collection directment the online store.