As an echo to men’s Fashion Week, Le GRAMME – masculine lifestyle brand – unveils its e-shop. A digital universe that continues to ally a clean cut, minimalist look with architectural lines that make up the brand’s DNA. An immersive experience displaying the entire variations of bracelets and rings. Through its e-shop, Le GRAMME offers a customization service. Engravings giving personal meaning to each creation by inscribing a word, a sign, or a date. Each engraving is achieved with the use of laser or by hand by calligrapher Nicolas Ouchenir. The section #HowToWearIt puts forward the way certain celebrities make Le GRAMME their own. A new ambassador each month will answer these three questions: « How do you wear your Le GRAMME? », « What is your most cherished possession? » and « What is most important to you? ». In honor of the website’s launch, Adrien Messié and Erwan Le Louër, the two cofounders, play along and answer these questions