As the first global denim brand to use recycled ocean plastic in its clothing, G-Star RAW, through its partnership with Bionic Yarn, has transformed over 2 million single use plastic containers collected from ocean shorelines around the world into RAW for the Oceans clothing. For Spring/Summer 2016, the collection’s slogan WTF are you doing to my oceans? is a direct challenge to the consumer. Using the clothing to communicate, G-Star RAW reminded of street propaganda written on the world’s urban walls. The question is posed on a range of unisex t-shirts, sweats and denims. The seasonal must haves are Japanese workwear-inspired ¾ length kimonos and overcoats and to celebrate the 20th anniversary of G-Star’s iconic 3D constructed Elwood jean, Pharrell Williams has co-designed a Limited Edition 5620 Elwood in Bionic Yarn. Collection available at G-Star Raw stores worldwide and online.
Bionic YarnG-StarG-Star RAWG-Star RAW for the OceansG-Star RAW Presents the Spring/Summer 2016 Raw For The Oceans Collection
By viacomit, in Style. Friday February 26th, 2016
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