In 2015, in his last campaign, brand adidas Originals invited to question the existing. In 2016, adidas Originals has new ambitions and calls for redefining courage and his creative talent and create the future by reinventing the past. Thus, in this new global campaign, launched January 25 2016, adidas Originals highlights its motto for 2016: FUTURE. The brand hopes to show young generations that moving forward does not mean forgetting the past and that the best way to predict the future, is to create it. For the production of this campaign, adidas Originals has partnered with young creative talents: Pieter Hugo, Oliver Hadlee Pearch and Tyrone Lebon (photographers) and Terence Neale (director). They paint the authentic portrait of this generation, represented by eight influencers walking towards the future to the rhythm of a song defying authority. Between May Aleali influential style, musical and sporting world of Iman Shumpert, the unique musical style Kyu Steed, the message of the campaign is clear: “Your future is not mine.”