For the 10th. anniversary of HYPEBEAST one of the major driving forces in urban culture and fashion, the online magazine teamed up with adidas to create just that, a highly advanced collaboration. The collaboration is the first ever “uncaged version” of the popular adidas UltraBOOST silhouette, providing the inspiration for city dwellers to go further into the vast realm of today’s possibilities. The UltraBOOST UNCAGED comes with a specially developed all-white Continental© outsole for state-of-the-art cushioning while guaranteeing the highest levels of grip on any urban terrain. Otherdetails include a butter-soft leather insole debossed with the HYPEBEAST logo. On top of that, the shoe is equipped with an NCF chip – adidas’ latest high-tech gadget. The NFC technology directs users to a microsite with exclusive content via their mobile devices by simply tapping their Android phone directly on the chip. Other mobile user can easily scan the QR code found on the hangtag that comes with the sneaker for access. Additional exclusive content will be released on a weekly basis. This HYPEBEAST x adidas Consortium UltraBOOST UNCAGED will be available from December 18 at adidas concept store:  No42 Paris, No74 Berlin and selected Consortium retailers, and a pre-order from 12 December at HBX.com (raffle).