The brand by British artist Jam Sutton, This Is Not Clothing proposes a new collection of sweatshirts, t-shirts and scarves. This collection entitled “Collection III/II” takes inspiration from classical sculpture and modern protest. The collection features a series of digital sculptures created using 3d scanning techniques of real-life models. The artwork is inspired by the Parthenon Marbles from Athens, Greece. The marble sculptures depict a ferocious battle between the Lapiths (legendary people of Greek mythology) and the Centaurs (half man, half horse). “Collection III” takes inspiration from these violent Greek sculptures, bringing the concept into modern day scenarios: replacing the Lapiths and Centaurs with riot police and uprising protesters. The resulting images are a juxtaposition of classical art and the anxiety of modern culture, contrasting mythology with real-life events. Collection already available online.
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