Built with the concept “to make happy”, Buddy creates footwear that wants to make the wearer smile. Made in Japan, the sneakers are pulled apart in their process – creating simple practical and high quality results. Each pair is individually numbered enduring the hand-made nature of the shoes. As dog enthusiasts, expect each piece to be inspired and embrace characteristics of canines, paying attention to the dog collar-esque leather patch at the laces. Take note of the Bull Terrier, the German Shepherd and the Corgi, inspired by features in its design. Obsessiveness in the material and making procedure pushes the boundaries, pulling them apart (quite literally) from regular sneakers. The cow uppers are two times thicker than normal Velour suede and the thick Japanese canvas creates a light but strong durable nylon. Tabs constructed from the No.1 Japanese vegetable tanned leather, Tochigi, change colour over years. The natural conditions of each bit can be seen, contrary to the mass produced industrial product. Buddy wishes the sneaker to be a life-time soul-mate, to appreciate over the years. The outsole is made of natural rubber, providing great grip and shock absorption as well as bounce and flexibility. Without a heel counter, the soft fit means no stress wearing and the side stitch detail strengthens the uppers and sole. The collection includes sneakers from the ‘Night’ or ‘The Dog in the Night’, a series using black materials, black stitching and black outsole. The ‘BFF’ series features vegetable tanned leather you can watch get deeper and richer by age, enjoying the change throughout time. Offering a laid back, understated style with premium materials and construction, Buddy wants to make you happy. Avaible now at selected retailers such as END.