Shot in a Los Angeles studio, Dsquared2’s men’s Spring/Summer 2015 collection’s new advertising campaign conveys the season’s art attitude, showcasing bold ready to wear and accessories. In a white background next to a multicolor filter, Dsquared2’s tough guy, portrayed by model Silvester Ruck, wears tailored and casual looks from the collection’s lineup. Iconic fashion photographers Mert & Marcus capture the mood in a series of high impact images. The worldwide campaign will run in international print, traditional outdoor and digital advertising from January 2015.