Denmark-based sportswear brand Hummel is a sports-centric brand with a focus on practical yet fashionable design. The brand’s love for sport and football in particular has resulted in the name almost becoming synonymous with football internationally. It is that love for football which has been the inspiration for this collaborative capsule collection. Designer Guillermo Andrade from 424 on Fairfax, shoe designer Erik Bjerkesjö, sportswear designer Malkit Singh and Rasmus Storm founder of Storm, have come together in collaboration with Hummel to create “424 on Fairfax & Storm for HUMMEL HIVE”. The collection celebrates hummel’s history, updating hummel’s past to the present. The result is a raw collection, uncluttered and both technical and fashion, made up of 10 textile pieces, balloon, as well as original versions of Marathona revisited and Diamond models. 250 pairs will be available worldwide. In France they will be distributed exclusively at Blackrainbow (Paris). The entire collection is 424 Fairfax & amp; Storm for HUMMEL HIVE is available exclusively in-store and online at FourTwoFour on Fairfax and Storm CPH.
424 on FairfaxHummelHUMMEL HIVEStorm CPH424 on Fairfax & Storm CPH Collaborate on HUMMEL HIVE Collection
By viacomit, in Style. Monday August 29th, 2016
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