Paul Smith presents “Dino Jumper”, a mobile app inspired by arcade that features Dinosaur print from his Fall/Winter 2016 collection. After boldly displayed as pattern on shirts, sweaters and accessories in the Fall/Winter 2016 collection, the Paul Smith dinosaur becomes a character in a video game available on the App Store and Google play. Players must guide the dinosaur through three levels and make it cross ravines, shoot the ghosts and collect apples, socks, rainbows in the sky, or musical notes. The color palette and the game design pay homage to classic arcade games, while recalling the 70 which refers to man collection. Players can also compete with their friends by sharing scores on social networks and have the chance to win prizes. “Dino Jumper” by Paul Smith is available for free download on Android and iOS. mobile devices.