After teaming up with West Coast rapper Kendrick Lamar, American sportswear brand, Reebok, is expanding the company’s network of global talent with the appointment of international style pioneer and music artist, Future.
 The rapper is the latest celebrity to join Reebok’s like-minded collective of innovative and inspirational creators. Future has unveiled the partnership via his Snapchat (@future) and Instagram channels where he touched on the synergies between both parties while unveiling the InstaPump Fury “Overbranded,” set to launch fall of 2016. The InstaPump Fury marks one of Reebok’s most iconic innovations in the sneaker industry from the ’90s, a fitting pairing to the brand’s new partner. 

The announcement marks the beginning of a significant creative relationship between Reebok Classic and Future, with more to come in 2016 and beyond. The InstaPump Fury Over Branded therefore be available from 1st October 2016 in all brand retailers.