California streetwear brand, HUF has unveiled its lookbook of his apparel and footwear collection for Fall 2016. The collection draws its inspiration from the traditional American heritage and mixing “Americana” and skate style. Furthermore, HUF collaborated this season with Chocolate Skateboards on a “Forever” capsule collection as well as the photographer Giovanni Reda on a photo-tee series. The first delivery of this collection will be available in HUF shops, online and at the brand’s retailers from 14 July.