This spring, the Consortium Tour heads east with Edison Chen stepping up for the first Asian edition and rework of the Stan Smith. Edison Chen’s career spans music, film, and style. Alongside creative partner Kevin Poon he is the co-founder of CLOT, the team behind JUICE, a succession of stores across Hong Kong, Taipei and mainland China. The seven JUICE stores are immaculate retail spaces: concrete floors, natural woods, metals, and occasional flashes of natural greens from plant life; tranquil havens amid concrete metropolises. It is these stores that have provided the inspiration for Edison’s design. The JUICE Stan Smith is a 2016 twist on the quintessential tennis-turned-lifestyle sneaker: clean grey, subtle chrome eyelets with forest green detailing. Understated but fresh, the contrasting natural and man-made tones which serve as reference to the interiors found in JUICE’s retail spaces. More globally, the JUICE Stan Smith is a shoe perfectly suited for the season, arriving at a time of year when green shoots begin to emerge after months of grey. JUICE are sharing some Asian green with the world. As a framework and visual representation for this concept, an elaborate floral installation will be set up to celebrate the launch of JUICE’s Stan Smith at their Shanghai and Hong Kong locations on May 21st. Pre-Release May, 21st at all JUICE locations and online. Following that, the shoe will be available at adidas concept store: No42 Paris, No74 Berlin and selected Consortium retailerssuch as END, on May 28.
adidasAdidas ConsortiumfootwearJuiceJUICE x adidas Consortium Stan Smith
By viacomit, in Style. Tuesday May 17th, 2016
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