For Spring/Summer 2016, Reebok Classic and Grammy Award-Winning Top Dawg Entertainment artist Kendrick Lamar continue to celebrate the iconic Classic Leather, releasing a compelling video, directed by Colin Tilley, that pays homage to the sneaker’s authenticity and Kendrick’s personal connection with the sneaker that he grew up wearing. Like him, the Classic stays true to itself. A timeless, stripped back sneaker that has remained relevant from generation to generation, Kendrick tells the story of what the Classic Leather means to him: a form of self-expression that gives wearers the confidence to be true to who they are. Check out below.