For the Spring/Summer 2016 season, adidas et Yohji Yamamoto are embarking on a new era of design and technical performance with the presentation of the Y3 first sport collection, Y-3 SPORT. At the center of this revolutionary collection is a adidas insatiable desire to embody the future of sportswear. Using materials, technologies and further innovations by adidas, Y-3 SPORT brings together the worlds of fashion and sport. For the occasion a video have been realised in partnership with i-D and directed by Nathalie Canguilhem. This video entitled “There Are No Rules” highlights the energy and high fashion of this collection. The Y-3 SPORT collection is available now online and at adidas concept store: No42 in Paris and No74 in Berlin, as well as at select retailers.
adidasY-3 SPORTYohji YamamotoY-3 SPORT Celebrates Upcoming Launch With a Short Film by i-D
By viacomit, in Style. Monday April 18th, 2016
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