le coq sportif has chosen to celebrate the denim through a new pack that is timely for this season. The French sports brand has affixed this canvas on two of its iconic models, the LCS R1000 and Arthur Ashe. The Arthur Ashe was completely lined with a denim patchwork with different shades while for the LCS R1000, three types of denim were used to ward off his athletic silhouette. The LCS R1000 and Arthur Ashe offer a new sole resuming the outskirts of Nimes plan. Both models are available at le coq sportif shops, online and in selected stores.

The French origin of denim is frequently hidden and often attributed to the giants of American jeans. Not at all! Nimes is the city where the denim was invented, hence the word “denim”.