To accompany the release of the New Balance 580 Elite Edition “Solarized” pack, the American brand has sent the visual artist Patrick Martinez from Los Angeles to Hong Kong to meet with Mr. Lau who makes neon signs since 1957. The video takes us in the Hong Kong’s long history with neon signs tell Mr. Lau also explains that long before it was considered an artform, making neon signs was simply a way of surviving for he and his father. Great mini-documentary that highlights the craft still little known and inspiration of the New Balance 580 Elite Edition “Solarized” pack.