California-based brand NIXON announces The Mission: the world’s first ultra-rugged, action sports smartwatch. Built on the latest technology from Google’s Android Wear smartwatch platform and the Qualcomm Snapdragon Wear 2100 system-on-chip (SoC), The Mission features a suite of custom applications tailored to action sports, as well as industry-leading durability and a category-first 10-ATM (100 meter) water-resistance rating. In addition to the full capabilities of the Android Wear platform and apps, the smartwatch introduces NIXON’s custom Mission app powered by Surfline and Snocountry. The Mission app places live conditions information at a glance of the wrist and features a custom activity-tracking application developed in partnership with Trace, the leader in action sports activity tracking. Pairing innovative software with an ultra-rugged and water-resistant design allows individuals to enjoy The Mission’s technology and third party apps where they are spending their time — riding, in the water, on the mountain, and beyond. Available later this year in multiple colors at select retailers, The Mission will also be available to customize on Nixon’s web site.