The Beatles and Ben Sherman, two icons of the 1960s, have come together for a very special capsule collaboration. bearing the image of the “Ludwig” logo. Ludwig as the US drums, in 1963 the brand offers Ringo Starr to its latest model in exchange for his name on the bass drum. OK ! But with the band logo too! Bargain. Thus was drawn the most famous Beatles logo on the desk of the dealer. The capsule collection therefore declines this logo, as well as photos archive of the band, which is found on a teddy jacket, shirt and t-shirt. Available at brand retailers and online.

With exclusive access to the fab four’s back catalogue of imagery, the design team put a sharp, modern spin on the band’s seminal Sgt. Pepper’s Lonely Hearts Club Band album cover.

Using the famous Lonely Hearts Club Band drum as a start point, we created a modern collection that combines British musical heritage with the typically sharp Ben Sherman look. The Beatles X Ben Sherman Collection brings Swinging London and 1960s psychedelia to life.