Crocodile’s label continue its recovery and take on social medias with new concept: the #MyLacostePoloChallenge. Made like a “social media style”, personalities and anonymous shared on Instagram pic of theirselves wearing the iconic Lacoste Polo, in their ways. In Paris, Lacoste collaborated with various personalities: Jeremy Kapone, singer-compositor, Tyrsa, a letterpress innovator and Alba Galocha, travelling hit-girl. Each personality share her pic and invite friends to share hers. Lacoste also publish non-efficient list for “40 good reasons to wear #MyLacostePolo”, like the #13 “when the dress code is casual-chic” or the #2 “when we wear boat shoes and we want to be a little coherent”. The label’s message is clear: Lacoste polo can be wear by everyone, everywhere, anytime and any ways.