For the 250 years of Hennessy, the American artist Ryan McGinness designed the new limited edition Hennessy Very Special. The artist was invited to explore and reinterpret Hennessy’s Very Special bottle elements—including its iconic coat of arms. “The fact [that] Hennessy let me change the Hennessy family crest and traditional symbol speaks volumes about their openness to new ideas,” expresses the committed McGinness about the opportunity to merge his universe with the Maison’s. Two main concepts drive the design of Ryan McGinness’ Hennessy Very Special Limited Edition bottle: the artist’s Black Holes body of work, and the inclusion of metadata about the bottle and its contents. “I felt the bottle was a perfect canvas to extend my Black Holes body of work. The inclusion of the metadata concept was also important for me because it’s an extension of what I’m already pursuing in my work”, explains the artist. As his personal design signature, Ryan McGinness has also included his captivating Radiating Eye symbol in both the center of the label and the coat of arms crest. The Hennessy Very Special Limited Edition by Ryan McGinness is available now exclusively at colette and in some wine shops from October 2015.
bottleHennessyRyan McGinnessHennessy Very Special Limited Edition by Ryan McGinness
By viacomit, in Design. Tuesday September 15th, 2015
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