For their second collaboration, PUMA and ICNY chose the latest running franchise – the IGNITE runner, and imbed ICNY’s renowned DNA into its full extent. IGNITE is one of PUMA’s most responsive running shoes ever released providing superior cushioning with the IGNITE Foam that disperses impact forces while delivering responsiveness and energy return for faster and longer runs. It’s the perfect profile to take on the cutting edge designs of ICNY. The IGNITE Ice Cream is an amalgamation of both brands’ vision, push for innovation and integration of sport into lifestyle. The pack comes in two colorways inspired by ice cream flavours, chocolate chip cookie dough and mint chocolate chip. The upper is decked in full-color 3M reflect material while the IGNITE foam outsole is dressed with black speckles that resemble chocolate chips and cookies. The breathable mesh upper keeps the temperature down even during the hottest days. The IGNITE Ice Cream drops on the 22nd of August exclusively through icnysport.com and globally across PUMA stores and sneaker boutiques on the 5th of September.