Paul Smith presents its new advertising campaign for Fall/Winter 2015 photographed by Viviane Sassen. This campaign marks the first collaboration between the photographer Viviane Sassen and Paul Smith. Viviane Sassen offers a fresh vision of the brand, reinventing the iconic logo to make it play with lightness and malice with the models. Modernity and expensive spirit link to Paul Smith are well celebrated in the campaign. The models, Saskia de Brauw perfectly encapsulates the effortless elegance of the women’s collection, while George Koh brings new energy. Surprise guest of the campaign, Rocco rabbit refers to Paul’s affection for the animal, his wife Pauline offering him in the morning of each show, for forty years, a miniature rabbit.