Hellfest, the famous alternative music festival celebrates 10 years. Sold out for months, the festival will host more than 150 000 people, who once again have the chance to attend more than 150 concerts over 3 days, with such legendary groups as Faith No More, Motörhead or NoFx . For the 3rd consecutive year, Dr. Martens is a partner of Hellfest. The iconic brand and emblematic underground scenes around the world invests Hellcity square, reconstruction of Camden Road in London. This stand of 55 sqm, located in the heart of the Hellfest village, will bring together many activities that will be offered like a barber shop, a photo “wall of fame”, boots customization and temporary tattoos with the collective Skin Jackin’ and a sales space with the possibility of free home delivery.