Following on from the 2014 campaign, McDonald’s France and its agency TBWA Paris realized a collaboration with the Parisian concept store colette to propose a capsule collection, taking the visuals of the campaign. The pixilated patterns forming a Big Mac, Happy Meal or a Sundae, can be found on t-shirts, bandanas, tote bags, iPhone cases, notebooks or postcards. This limited edition capsule collection is available until the end of May exclusively at colette and online. When the campaign is composed of a series of prints, visible on billboards in the streets and French railway stations.