To celebrate the 25th anniversary of the Gel-Lite III, Concepts joins ASICS Tiger for a collaboration marked by history. For this collaboration, Concept has chosen to draw on historical events in his hometown as the Boston Tea Party. The red, white and blue of the Gel-Lite III come from the “Redcoats” (British Army) and “Bluecoats” (the Patriots). Built with a premium suede base the Olympic colors are accented throughout, while the Tiger Stripe branding is done in metallic gold and silver for a nice luxury finish.. This Concepts x ASICS Gel-Lyte III 25th Anniversary is available at colette, Rice and Beans, BlackRainbow and Le Rayons Frais.