In 2007 designer Hiromichi Ochiai launched his own brand FACETASM. He presented his first runway collection was 2012 S/S. This year, in 2015 Jan, his collection archives were exhibited at Vanessa Quang Gallery in Paris. The Brand name “FACETASM” is a coined word of “facet” which means various sides. There are lots of sides in one object. The side of the object and the back of the object might have a different meaning. Hiromichi Ochiai do not stick to a rule. He always have a new face, and have pride to challenge. He aim to create clothes that moves people’s hearts, and those people to be fun. 2015 SS collection, one of the inspiration was from the film “Somewhere”. FACETASM wanted the people to feel the hope of life. When the party finishes. People take off there fancy clothes to dress down. He focused on that moment. People feel the enjoyment of life by dressing up , but in the other side of the brain people feel the emptiness of them selves. Happy is fun, but if you stay there you can not find the real enjoyment of life. There are lots of real enjoyments all over the place. This is FACETASM’s feeling of this collection.
Photographer : Quentin Caffier Models : Paul Shin, Klara Kimura Style : Kumiko Kobayashi assisted by Motoko Yamagishi Make Up : Sari Togashi Hair : Yumiko Hikage assisted by Yukiko Matsumoto
- Paul Shin : T-shirt, Jeans, Socks by FACETASM (Sunglasses, Shoes by stylist’s own) - Klara Mitamura : Tops, Skirt, Socks, Sandals, Hat by FACETASMFACETASM