In this editorial focuses on the Tokyo fashion brand, we will now combine 4 brands to revive the 80s “Yakuza” style in Tokyo. First of all theSakaki brand: Designer Kotaro Sakaki launched his own brand “theSakaki” with 2012 S/S collection. His collections made with delicate details, exquisite size and line, materials hand-picked convey‘WA’(和) that means Japanese traditional style along with basic suits tailoring. And they are flavored with his esthetic and humor. Key items are ‘theBang’(ジバン) and ‘Imagi’(居間着). Undershirt‘theBang’ is the combined word made of Japanese traditional underwear‘Juban’(襦袢) and ‘Zipangu’. ‘Imagi’made for wearing at a living room; sitting room. In addition to them, there are stadium vests and stadium jumpers having distinct silhouette. Sakaki brand proposes original casual clothing. The second brand is whowhat: Junko Nakagawa and Hironori Matsumoto are designers for men’s and women’s whowhat brand. whowhat was founded in 1997, and originally accessories brand. From 1999 designer Nakagawa worked on clothes production and styling for UA, EGO-WRAPPIN, while the designer of whowhat. In 2010, she started work with Matsumoto then, they have been released unisex fashion until today. whowhat is symbol or a code that awakes the most primitive self-transcendence sense, before Who? What? used as question words. As for the third brand we selected Hender Scheme: The term “gender” means social and cultural differences about sex, while “sex” refers to physical and biological differences HenderScheme proposes a concept which surpasses the “gender” schema based on society, but returns to the idea of “sex” based on one’s appearence. It is from this theory that Hender Scheme has manufactured its concept: focus less to social conventions as physical realities of its carriers. For the latest brand we have increased our choices on EFFECTOR: Original Japanese brand established in 2005 by “OPTICAL TAILOR CRADLE” that is an eyewear select shop of Japan. Their optical eyewear is named after beat junkies and aural exciters, aka EFFECTOR. ‘Based on the concept “Rock On The Eyewear”, the solid, sturdy, and masculine forms is what makes our eyewear distinctive. Taking traditional frame designs and adding our unique Tokyo flavour along with employing Japanese craftsmanship based in Sabae city in Fukui prefecture, we are able to maintain a high level of quality and attention to detail that is the “Made in Japan – Rock On The Eyewear” philosophy. The original concept based on inspirations from rock culture with its iconic status, along with our love for the beatnik movement has motivated us to produce a series of eyewear appreciated by designers and artists alike. 2015 collection retains the influence of rock culture, but also the American beatnik movement of the 50s.

Photographer : Quentin Caffier
Models : Paul Shin
Style : Kumiko Kobayashi assisted by Motoko Yamagishi
Make Up : Sari Togashi
Hair : Yumiko Hikage assisted by Yukiko Matsumoto