Reebok launches to the world a bold challenge: “Be More Human”. This new campaign is a continuation of the previous one, which was to change the perception and practice of fitness. “Be More Human” is more than a slogan or campaign, it want it a rallying cry for those who want to develop their full potential.Check out the 60 second TV film directed by AG Rojas, in partnership with Venables Bell & Partners, the parallel between the physical fitness benefits of practice and their implications in everyday life. It shows us a young mother coming to the end of a workout the Mills BODYCOMBAT and how a firefighter uses in his trade mental strength gained through the night Trail Run. Reebok also provides online various tools and experiences …