PEUGEOT unveiled its take on the food truck on 2 April, at a special preview hosted by popular Paris event venue Le Carreau du Temple. The vehicle combines innovative new experiences to deliver high-quality food on the go. The PEUGEOT Foodtruck was dreamt up and designed by Peugeot Design Lab, the carmaker’s Global Brand Design studio, and dubbed Le Bistrot du Lion. The new restaurant on wheels will take up residence at Milan Design Week 2015 on 14 April, before heading to the French Pavilion at the 2015 World’s Fair, Expo Milano, where the theme will be “Feeding the Planet, Energy for Life.”
PeugeotPeugeot Design LabThe PEUGEOT Food Truck is compact and perfectly suited to an urban environment. Its short front and rear overhangs providing enhanced manoeuvrability, while its long wheelbase offers considerable load volume. Once on site, the PEUGEOT Food Truck spreads its wings to double its width to offer a versatile space that can easily be adapted to a variety of environments and events. Le Bistrot du Lion includes areas for food preparation, dining and refreshments, as well as a DJ booth. PEUGEOT Food Truck is completely functional and in compliance with all standards and food hygiene regulations. The professional-grade preparation and cooking appliances are all designed to be multi-functional, in order to adapt to the inspiration and talents of any chef and type of cuisine, from fine dining to fusion and molecular gastronomy.