Eastpak has unveiled the new episode of its urban saga A DAY WITH, and presents the portrait of Noaki Yamamoto better known under the name of SAND, graphic designer of Say Hello label and member of Tokyo based art collective 81 Bastards.

Born in 1979 and living in Tokyo, Naoki is mostly known for his activity in graphic design. With a fertile imagination, Naoki can give a « Pop » aspect to everything he’s touching. From commercial goods and products, to clothes, shop windows or live painting, he’s always expressing his creativity with fun, whatever the place or the methods.