Ben Sherman has announced the launch of its new Spring/Summer 2015 campaign marked by his signing concept: Button Up. This season, Ben Sherman continues to encourage men to button the collar of their shirts while welcoming those who have already acceded to the concept through his campaign. The film of the Spring/Summer 2015 campaign reflects the concept of « Button up » to the stylistic choice to take the time to get ready every morning to control its look and appearance. This campaign was conceived by the Ben Sherman creative team and was shot by photographer Jon Gorrigan.