Celebrating 15th anniversary in 2015, PULLIN are writting a new page in is history; rebirth with a new identity and a more mature and assured positioning. PULLIN are coming back strong with is last campaign signed by Fred Meylan “EVERYDAY REBORN”. Inspired by the lifestyles and codes of today’s young urban people, the campaign highlights the brand’s orignal desire. To make underwear a real form of expression and an original fashion item. The campaign enhances PULLIN’s change of identity by the redesign of a more refined, subtle and balanced logo. Abandoning the dash, the logo’s originality is subtetly present in the “L”, a folded waistband, honouring the brand’s original success. This new label will be present on all products available now in stores and follows the development of PULLIN, more subtle, more connected, linked with its future ambitions.