Here is the lookbook of collaboration between PUMA and Alive for Spring/Summer 2015. The collection succeeded in reflect the eclectic creativity of Alife while remaining true to PUMA heritage. Through clothing, shoes and accessories, it tells the story of New York downtown, an indispensable part in the rich PUMA streetwear  heritage. The collection comes alive with flashy prints that play on key Alife references : pictures of the famous green aquarium concept store or the three diamonds logo ARC – Alife Rivington Club. The shoe line takes a similar approach. Classic PUMA Suede finish is of the gross salary that evokes the streets of the Lower East Side, while the cult sneakers like the R698 dress with a metallic gray, inspired by stairs of buildings in the neighborhood. The collaborative collection will be available from February 14 in selected boutiques around the world, such as END Clothing.