In 1955, Minneapolis-based Munsingwear (an underwear and military supply company) ironically became the touchstone of suburban sport with the introduction of the first iconic golf shirt to America – an Original Penguin. The now famous Original Penguin logo has an interesting story behind it. As history tells us, one of Munsingwear’s salesmen spotted a flock of penguins in the window of a New York taxidermist – and on what seems like a lark, bought one of the stuffed birds. And before long, “Pete” the penguin became the official mascot and logo of golf shirts. Its first shirt – the 1955, was an instant golf classic, first to feature an “action gusset” or a ribbed slice of fabric on the underarm to avoid rips during even the most enthusiastic golf swing. An Original Penguin by Munsingwear became a staple among the masters of suburban leisure well into the 1980s – worn by the likes of Arnold Palmer, Bob Hope, Bing Crosby and Richard Nixon. Today Original Penguin represents a ‘cool’ man with this retro-inspired fashion that fans love. The man Original Penguin is a subtle mix of classic and contemporary, creating a distinctive look as it is timeless. Known for its unique, humorous collection and with the attention to detail, Original Penguin offers a wide range of pieces.
Original PenguinstyleBrand Story: Original Penguin
By viacomit, in Style. Friday January 30th, 2015
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