This fall, DIESEL wants to introduce camouflage in a way that makes you stand out from the crowd–not blend in. Camouflage is a timeless “DIESEL icon”: it is intrinsic to diesel and is a part of the foundations of the brand today. military mood meets street-style, a view of the past and a route to the future for DIESEL capturing the youthful spirit of the brand. Not so camo blends a pixelated digital camouflage pattern with a unique reflective material treatment, creating an effect that can be enjoyed into the late night hours. this unique camouflage pattern is perfectly complemented with a black-plated case and electric green dial accents. The DIESEL Not So Camo watches collection will be available now in select retailers and DIESEL wholesale locations worldwide